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  • Adriene

See ya later 2020!


It's something I can't stop saying, "What a year". 2020 was certainly not what anyone expected it to be. Silver lining of all of this, at least for our organization, is it gave us time to regroup, restructure and really get back to our roots, the community! It was really serendipitous that our new main street manager Jillian started the day everything shut down and I, the social media coordinator, the month before. We didn't have the option of keeping business as usual, so with great enthusiasm, Jillian and I got to work.


I won't bore you with our everyday work but I will list some of accomplishments of 2020. We wanna start 2021 on a positive note and hope you'll join us in making 2021 even more amazing!



  • We hired all new staff including Main Street Manager, Social Media Coordinator and a full time grant writer.

  • Full reorganization of our committees

  • Logged over 4,000 volunteer hours worth $113k

  • Our Shop Local, Win Big Campaign brought in over $7,000 for our local businesses!

  • We won over 70k in grants for our organization

  • Added 30+ new business members

  • Became a 2020 Accredited National Main Street

  • Successful "World of Hearts" campaign to brighten our community

  • Planted 14 trees

  • Created Boyertown Coloring Pages

  • Successfully partnered with Mosaic Community Land Trust and Pottstown Health and Wellness to host the annual Grow For It Garden Contest and garden tours.

  • With the help of the Boyertown Borough and local non profit, Seniors and Sprouts, we were able to keep the sidewalks weeded through the summer.

  • Successfully adapted the annual Cruise Night to Bumpers, Brakes and Bears.

  • Hosted Virtual Oktoberfest and Pickfest

  • Rebranded!!! New Logo and website with an online shop!

  • Expanded followers on all of our social media platforms thus broadening our reach

  • Hosted 4 awesome, socially distanced comedy nights at the park with Soul Joel's Comedy Club

  • $1000 was raised our organization by Maggpie Rentals hosting a floral workshop

  • Successful Sponsor A Scarecrow campaign to make the town more festive

  • Decorated and offered a seasonal photo area by the Colebrookdale Railroad

  • Out with the old and in with the new! We're renovating our office to bring it up to date and be user friendly

  • We welcomed Happy Zen Mama to Boyertown

  • This Giving Tuesday we raised almost $6,000 for our business members to use towards marketing expenses

  • Successful sponsoring and decorating of the town's Christmas trees and also decorated the parking meters for the holiday season

  • While we did have to cancel Chillin' on Main this year, we still got Santa to read and pose for pictures in our office window

What's exciting is if we accomplished all of this during a crazy pandemic, imagine what we can do this next year! 2021, Building A Better Boyertown is coming for you!

Happy and Healthy New Year to you!








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