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Here's why you should shop small in Boyertown this holiday season

I know, I know, you 've heard it a million times. Shop small, support local. Being the small community that Boyertown is, this is a motto we should strive to live by. On Saturday, November 27th, 2021 is Small Business Saturday. This "holiday" was first celebrated in 2010 and started by Amex to call attention to the importance of shopping at the small businesses that serve as the backbone of the American economy and our local communities. In 2015 The Small Business Administration (SBA) began sponsoring the event. Each year, Small Business Saturday draws crowds to main streets across the country including our own Philadelphia Ave., Reading Ave. and surrounding Avenues. Here are a few reasons why you should shop small this holiday seasons.

The impact Covid-19 has had on small businesses:

While the global pandemic has affected every person differently, it is crucial we contniue to support one another through this time. When you shop locally, eat locally or patronize any local business every purchase you make or service you use, counts. Shoppers don't want to see their favorite local vendors close their doors for good.

Buying local keeps the money in your neighborhood:

Did you know that $68 of every $100 spent at a local independent store is reinvested in the community versus $43 with a larger retailer.

When you shop local, your tax dollars will serve your community. The money you spend when you shop local will go towards better schools, libraries, social services and parks- right in our neighborhood!

Small businesses give back to the community:

According to a recent survey, 92% of small business owners personally donate to charities and nonprofit organizations. Whether it's the local restaurant that supports a little league

team or a local retailer holding a food drive to support Preston's pantry, small businesses play a significant role in supporting community charities and causes. Local businesses are owned by people in this community, are less likely to leave, and are more invested in the community's welfare and future.

Find unique gifts:

Skip the mass-produced generic presents you find at large chain retailers and choose to support small businesses while finding truly unique gifts for all of the people on your shopping list.

Considering all the shipping delays that are going on, you're more likely to find a better selection of gifts at the local level since many of our retailers carry local product.

By shopping small on Small Business Saturday throughout the holiday season and on a regular basis, you can help make a difference for small business owners, their families, their employees and your community. When you consider how many small businesses surround you in your everyday lives, it is hard to imagine life without them.

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